Leads Pryshia’s technology and digital ecosystem, including the website, Pinterest, Google Merchant Center, social media catalogs, Etsy optimization, online inventory, and digital content. Oversees the brand’s online platforms, technology-driven growth, SEO, and digital operations.

Leads Pryshia’s day-to-day operations, Etsy management, team coordination, customer management, creative execution, product shoots, AI-generated visuals, banners, and business data. Ensures smooth coordination between creative, e-commerce, customers, and internal operations.

Leads Pryshia’s financial and compliance functions, including accounting, GST, taxation, financial records, and coordination with CAs. Also oversees inventory, offline orders, order processing, tracking, and customer coordination to ensure efficient and organized business operations.